We’ll share more photos this year than have been taken in 190 years of camera photography. It’s such an amazing statistic. And it’s such an amazing time to be a photographer!

But it can also be a frustrating one. Where do all our memories go after we capture them? It can be overwhelming.

We started irista to answer that question. Our mission is to make it fun and easy to relive all those moments. And this week we took another fun step in our journey: the beta of smart tagging and filtering.


Our smart Canon technology now analyses your images and detects different things - like a beach or a bicycle - and adds those as suggested tags to your photos. You’re free to delete or change them, but it’s now so easy to filter your timeline to just find all your favourite ski trip photos from over the years.

To filter on our Website, just click the new button in the top right: 

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And to filter on your phone or tablet, make sure you have the latest version of our iOS or Android apps and tap the filter buttons:

Camera filters

We’ve also made it super easy to filter your timeline by different camera settings. Want to check out all the macro shots you took with your Canon M3 and your 22mm pancake lens or all the selfie shots from your iPhone? Simple. ‘Filter by camera’ provides all kinds of ways to filter your timeline. 

What’s next

We’ll be gathering feedback from this beta adding all kinds of improvements in the coming months - like recognising a lot more things, colour search, filtering by photographic style, better accuracy and more. But in the meantime we’d love your feedback on what you’d like to see next. If you have any suggestions, just email us at We'd love to hear your thoughts!